• A powerful online learning resource

    You will gain access to an award winning mini-MBA course equipping you with the key principles currently being taught by the world’s leading business schools. The resources consist of short videos, worksheets and regular live interactive webinars which will help you to master the business fundamentals. 

  • Get your Mini-MBA Certificate!

    Our Mini-MBA Certificate will demonstrate to any future investors, colleagues, employers and employees your desire to continually develop yourself and it will form an important part of your portfolio of experience, skills, abilities and qualifications. Tell the world about your professional development and add the certificate to your LinkedIn profiles and Facebook pages.

  • Set yourself up for lifelong success

    You cannot afford to rely on past success to carry you into the future indefinitely. To get the most out of your energies and talents it may be necessary to reinvent yourself multiple times throughout your working life. Our regular updates will help you to achieve this by giving you access to the latest management, business and strategic thinking at a fraction of the cost of a full MBA.  

1

Master the Business Fundamentals 

Our award-winning Mini-MBA course has been designed to help you master the business fundamentals. This online course, which can be found on the Mini-MBA Course page, consists of 3 Modules each of which is broken down into Learn, Apply and Transform elements. Watch the videos below to find out more. On completing the course, you will receive a Mini-MBA certificate from The MBA Academy.

Learn

The Learn element in each of the 3 Modules is comprised of series of short videos that explain the fundemental principles of business. Watch all of the videos in the Learn element before beginning the Apply element. 

Watch Learn Video

Apply

The Apply element consists of exercises and activities designed to help you put the MBA principles into practice in a way which is relevant for your work. These exercises can be done as an individual or in a group workshop.

Watch Apply Video

Transform

The final component in each module is the Transform element. This has been designed to help you get the most out of your own energies, skills and talents in a way that ties in with the strategies of your business.

Watch Transform Video

2

Continually grow your knowledge 

We regularly run live interactive webinar sessions designed to:

  • Build on the learning in the Mini-MBA course;

  • Explore some of the MBA concepts in more depth; and

  • Provide you with an understanding of the latest strategic thinking.

Details of the next live session can be found on the Lifelong Learning page.

The Lifelong Learning page also provides additional short videos and worksheets. These are frequently updated to keep you up-to-speed with the current hot topics. 

3

Build cutting edge leadership, management and strategic thinking into everything you do

Group Workshops

 

Strategy as a Science: Stratology

Learn a structured, orderly and truly scientific approach to developing strategy that we call Stratology. The 7 core steps are set-out below.

         Maximise Your Impact

The personal development resources at the end of each module will help you and your colleagues get the best out of your energies, skills and talents.

Stratology's 7 steps of Developing Strategy

Our Mini-MBA course will teach you how to:

Identify the critical factors for success within your industry (Module 1)

Before it is possible to develop the best strategies for a business, we must understand the key factors that determine profitability within its industry. Therefore, carrying out an industry analysis is always the first step we go through when developing the strategy for any business. In Videos 1.2 - 1.6 (of Module 1) you learn how to very quickly and easily analyse any industry. This is Step 1.

Draw a Strategy Canvas to reveal your business’s unique identity (Module 2)

Every business must be able to answer the fundamental question “Why are our customers buying from us and not from our competitors?” It must be doing something recognised as being in some way unique or superior to the competition, which is important to its target customers. This can be diagrammatically represented by drawing a Strategy Canvas. In Video 2.4 (of Module 2) you will learn how to draw a Strategy Canvas for your business. This is Step 2.

Select the best strategies for your business (Module 2)

There exists a list of predefined strategies (assembled by leading academics) that have been designed to improve profitability. These can be found at Exercise 2 Worksheet 2. The strategies that are most appropriate for a business should be governed both by it understanding of its industry forces (revealed at Step 1) and by its unique identity (revealed at Step 2). In Video 2.5 (of Module 2) you will learn how to select strategies from the predefined lists. This is Step 3.

Execute the strategies that you have selected (Module 2)

It is only having selected those strategies that are best for a business (at Step 3) that we can identify the key assets that will need to be in place in order to execute those strategies. This can be expressed graphically by drawing a Key Asset Map. In Videos 2.6 and 2.7 (of Module 2) you will not only learn how you can draw a Key Asset Map for your business but also how you can put those key assets in place through the use of Functional Strategies. This is Step 4.

Interpret change within your market (Module 3)

If the world never changed a business could continue to pursue exactly the same set of strategies (as defined in Steps 1 - 4) indefinitely. However, the world does change and therefore a business cannot rely on past success to carry it into the future forever. Consequently, a business needs to understand how to interpret change from a strategic perspective. This can be achieved by using the Future 5 Forces Model and the Future Brand Identity Model. Videos 3.1 - 3.4 (of Module 3) will help you learn how to use these models. This is Step 5.

Respond to that change in a superior manner to the competition (Module 3)

Having understood how to interpret change (at Step 5), Step 6 encourages the business to ask itself how it can respond to that change in a manner that is superior to the competition based upon its unique set of strengths. Because no two businesses are alike, no two businesses should respond in the same way to a change within its market. This is referred to as the Resource Based View of Change. In Video 3.5 (of Module 3) your will learn how to respond to change. This is Step 6.

Discover where your ‘sweet spot of opportunity’ lies (Module 3)

To succeed in the long term a business must be able to create an inner urge for progress and identify new markets where it can exploit its existing set of strengths. To achieve this it should pursue those opportunities that allow it to reveal and enhance its existing capabilities. This can be revealed through the use of a framework entitled the Sweet Spot of Opportunity. In Video 3.6 (of Module 3) you will learn how to discover where your Sweet Spot of Opportunity lies. This is Step 7.

 

 

 Having covered these 7 steps our Lifelong learning resources will build on this knowledge with the latest thinking...